Unique Selling Proposition Identification (USPI) Methodology
Proprietary market research methodology that combines geographic, demographic, device platform, and sociolinguistic analysis. We are able to define and focus on what makes your business special compared to the competition. We identify your business’ strengths and opportunities, as well as your competitors product/service deficiencies.
Consumer Behavior and Psychology Marketing (CBPM) Methodology
Performing Ads developed CBPM to help create keyword portfolios, compelling ad copy, creatives, and landing pages. We invest on keywords with potential to convert. Humor, wordplay, rhythm, and colloquialisms make our ads stand out. We use emotional and rational appeals, positive and negative framing, as well as cognitive and confirmation biases to motivate the user to click or call.
Campaign Diagnosis and Metric Optimization Tool
Performing Ads developed this tool to quickly identify which areas in your campaign needs optimization the most. It doesn’t just show what is and isn’t performing, but why. We’ll make an educated decision to optimize the strengths and opportunities presented, as well as resolve potential threats. This tool also lets us provide user friendly reports to our clients and keep them informed of the strategies being implemented.
Niche Domination (80/20) Methodology
We focus our campaign to ensure that you are the top searched business in that niche. Our tools, tech, and industry experience allow us to quickly fine tune the top 20% Performing Ads and cut the remaining 80%. We build only on success to ensure profitable and responsible ad budget spending.
Trendwatch methodology
Observe and adapt to new sociolinguistic, socioeconomic. and technological trends that will help predict and prepare for how we frame our ads and your business. Adaptive linguistic monitoring to follow new relevant keywords, local colloquialisms, terms, and idioms.
Quality Assurance, Conversion Tracking, and Call Monitoring
QA will listen to every call, track every conversion, to ensure you are getting quality validated leads. Performing Ads is the only ad agency and PPC firm that can serve as your 3rd party Quality Assurance partner. Ensuring your sales team receiving the calls we forward are converting each lead successfully and ethically.
Recruitment
A profitable PPC campaign requires a combination of disciplines: Psychology, Marketing, Advertising, Economics, Analytics, and Creative Writing. Our family of companies (Performing Ads, Afortiva Virtual Solutions, Econtent Providers Inc..) has developed a proprietary recruitment and training methodology. We partner with universities by providing industry specific lectures, speaking engagements, case studies, and scholarship funding. In exchange, the universities supports our organization with the best talent. Our team is composed of the Top Graduates and Academic Scholars in Psychology, Journalism, Literature, Marketing, Statistics, Economics, and Creative Writing. Our people are assertive, self-motivated, professional, and polished.
Training and Certification
Performing Ads developed a proprietary training program that covers all the skill sets needed to successfully run a profitable PPC or Affiliate campaign. The training program covers Values, Work Ethic, Scripting, Psychology in Marketing, Consumer Buying Behavior, Advanced Adwords, Affiliate Marketing, Ad Copywriting, and Industrial Economics. All PPC Specialist trainees are required to manage our own campaigns first, make it consistently profitable, and only then will we endorse them to our clients. All our PPC Specialists are not only Performing Ads certified but also Google Adwords, Google Analytics, and Bing Ads Certified. Our company is Google Partner Certified.
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